Introducing ctrl:cyber— A Refined Identity with the Same Dedication
Brand 14.10.24Today marks an exciting new chapter in our journey as we transition to a new chapter of the Ctrl brand. Inspired by those we work alongside every day, this evolution drives our mission while staying true to the essence of who we are. ctrl:cyber.
Why the Change?
Over the years, ‘CTRL Cybersecurity’ has served as a reminder of our focus on securing our clients’ digital environments. But as we continue to grow, it’s become clear that our name needed to evolve too. We know who we are can be better reflected through this new look.
This change isn’t just cosmetic; it reflects our philosophy of clarity and precision. As we shorten ‘cybersecurity’ to ‘cyber’ and transition from ‘CTRL’ to ‘ctrl,’ our identity is evolving to be cleaner and more adaptable. A name that aligns with our values and our promise to make navigating cybersecurity easier for everyone.
What’s New?
With the refreshed name comes a new visual identity that mirrors the evolution of our organisation. But rest assured, everything you value about Ctrl remains the same.
A Simplified Approach: Our concise name represents our commitment to clarity and focus. It’s easy to remember and cuts through complexity—just like the solutions we deliver.
Unified Visuals: Our new look is inspired by the very essence of what ‘cyber’ means—trust, evolution, and progress. Expect a clean, professional, and cohesive appearance across all our touchpoints. Most importantly, our refreshed identity highlights that cybersecurity is about more than just systems; it’s about people. Cyber incidents impact the individuals behind the business, and that’s who we’re speaking to. This new look puts people at the forefront of our story, making them central to the conversation.
Strengthened Voice: We’ve refined our tone to speak directly and authentically, now with a touch more of our personality; better reflecting who we are. Much like those individuals we collaborate with.
Cyber Together—More Than a Tagline
‘Cyber Together’ is more than just a tagline—it’s the driving force behind everything we stand for. This refreshed brand solidifies our commitment to elevating the cybersecurity industry, nurture new talent, and setting higher standards through collaboration.
It’s about partnering with CISOs, business leaders, and peers to overcome challenges and ignite innovation. True progress doesn’t happen in isolation; it comes from shared insights, unified action, and building a stronger, more resilient digital landscape together.
As we enter this new chapter, our focus remains on advancing cyber excellence. We’re breaking new ground and shaping the future of cybersecurity. And there is much more to come. We’re shaping the future of cyber, together.